Why "Loved" All The Time?

The Children's Heart Foundation

Congenital heart defects (CHDs) are the most common birth defects, affecting nearly 1 in 100 babies. But behind that statistic are real lives—tiny hearts learning how to beat against impossible odds, and families learning how to be strong in ways they never imagined. CHDs change the course of a life before it even begins, asking children to be brave from their very first breath and parents to navigate a world of uncertainty, resilience, and unwavering love.

Heart Health Month invites us to reflect on our hearts not only as organs, but as symbols of care, resilience, and connection. It reminds us that self-love can mean listening to our bodies, advocating for our children, or asking for help when the weight feels too heavy to carry alone. Supporting congenital heart defect research and awareness is an act of that love—toward ourselves, and toward families whose everyday lives revolve around hospital visits, recovery, and hope.

For our first drop, 10% of profits will be directed to The Children’s Heart Foundation, the nation’s leading organization solely dedicated to funding congenital heart defect research. Their mission—to advance the diagnosis, treatment, and prevention of CHDs by funding the most promising research—deeply aligns with our belief that meaningful change often begins with small, intentional acts. Since 1996, The Children’s Heart Foundation has funded nearly $21 million in life-saving research, helping drive breakthroughs that improve survival rates, longevity, and quality of life for individuals living with CHDs. Many of these studies go on to receive support from major institutions, pushing progress even further and faster.

This cause is deeply personal to us. Chloe’s nephew, Toby, was born with half a heart, and in the time he was with us, he embodied extraordinary strength, courage, and perseverance. His life is a reminder that even the smallest hearts can leave the biggest impact—and that love, especially when given freely, never fades.

By supporting this drop, you are helping turn awareness into action. You are investing in research that saves lives, standing with children born into a fight they did not choose, and supporting families who live every day with hope, resilience, and courage. This is what All The Time Collective exists to do: create consistent, meaningful impact—through everyday choices, thoughtful giving, and compassion that shows up all the time.